The Foundations of Happiness at Work

Module 1

The Business Case for Happiness

Why Is Happiness Good for Business?

The following case study published in 2012 by Jennifer Aaker from the Stanford Graduate School of Business describes promising approaches to boosting employee and customer happiness, drawing from several companies that have reported advantages and gains tied to happiness-building programs or initiatives. The case study explains why happiness at work matters, and offers some promising principles that organizations can follow in trying to infuse more happiness into the day-to-day experiences of employees and customers.

The Business Case for Happiness