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Dear all,

I believe you have a passion and I also believe a few of us are on the way to create something great. I watched these talks by Simon Sinek and I got inspired, so I hope you will, too!

People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won’t truly buy into a product, service, movement, or idea until they understand the WHY behind it.

Please go ahead and enjoy these videos, "Start with why" and "How to build a company that people want to work for", to get some inspiration and insight before completing this week's assignment.

Start with why - How great leaders inspire action | Simon Sinek 18:35

To watch this video, click here.

How to build a company that people want to work for | Simon Sinek 40:07

"Our passion comes from who we are, not necessarily what we sell. Our "why" comes from who we are and how we are raised. It is a total of our experience when we were kids and our why are fully formed by the time we are 18-20 and the rest of our career simply offers us the opportunity to bring our purpose and cause to life. And when we do something that is consistent with what we believe, we feel passion. When we have to work hard on something we don't believe, that is called stress. You will work just as hard, if not harder, when you are passionate, than you are when you are stressed. The difference is one of them feels good and the other one doesn't."

To watch this video, click here.




Hi Everyone!

On Week 13, we will determine our unfair advantage to leverage our success. We will watch some videos together. There is no homework this week. Simply show up and be inspired!

However, if you feel like going the extra mile, in any of your preferred format, think about the following.

It is not necessary for you to share your business plan with me. After all, you are responsible for your success and the actions that you take today towards your goals will determine your future.

*Definition: The term business model is used for a broad range of informal and formal descriptions to represent core aspects of a business, including purpose, business process, target customers, offerings, strategies and competitive advantages, etc.

Note: There is no need to make a overly sophisticated business plan. Simple is great.

I look forward to seeing you in the class! Speak soon!