If Nature Is Freely Accessible, Why Should People Pay Someone to Experience It?
What additional value does a trained guide provide? Are we facilitating a relationship with nature, or turning something naturally available into a commercial product?
1.1 · The Long History of Nature Disconnectedness
I must confess that I have long felt a certain discomfort with the expression spending time in nature.
Why do we speak about spending time in nature as though nature were somewhere outside us, a destination that we temporarily visit before returning to our ordinary lives?
Human beings emerged through a long evolutionary history within the natural world. We did not originate separately from ecological processes.
Yet through agricultural expansion, industrialisation and urbanisation, the environments in which many people live have changed considerably.
Urban development has brought enormous benefits, including healthcare, education, infrastructure and opportunities. We should not romanticise the past.
Nevertheless, these transformations have also changed how frequently many people encounter natural environments in everyday life.
For some, nature has gradually become something they intentionally seek during their free time, rather than an ordinary part of their daily surroundings.
I explore this historical transformation, its relationship with modern living conditions, and the possible role of guides in my research article Why We Need Forest Therapy Guides .
1.2 · Nature May Be Free, but Access Is Unequal
The sunlight, sounds of birds, movement of leaves and many other qualities of nature do not depend upon professional certification.
No guide creates these processes. No association owns them.
But access to suitable natural environments is not equally available to everyone.
Some people live far from accessible green spaces. Others face transport difficulties, mobility limitations, safety concerns or responsibilities that restrict their opportunities to visit natural environments.
For some, the challenge may be unfamiliarity. They may feel uncomfortable walking alone through a forest or uncertain about insects, sounds, terrain or weather.
From my experience, sometimes participants do not need an elaborate programme. They first need time to familiarise themselves with an environment.
We occasionally receive requests of this kind. A person may simply wish to feel safe and sufficiently comfortable in a natural place before beginning to explore independently.
A guide may provide reassurance, site familiarity, appropriate preparation and supportive companionship.
1.3 · What Are Participants Actually Paying For?
People are not paying a guide for nature itself. They are paying for a professional service that may support a particular way of encountering nature.
Depending on the session, this may involve environmental and participant risk assessments, site preparation, accessibility considerations, sensory invitations, group facilitation, and an understanding of professional boundaries.
Responsible guiding also includes preparing for unexpected circumstances, respecting participant autonomy and recognising physical and emotional risks.
These contributions deserve recognition. Yet we should not automatically assume that a guided experience is more meaningful or beneficial than an independent one.
Someone who has spent decades observing and developing a relationship with a particular forest may have a profound connection with that place without ever having attended a guided session.
In my research on Modalities of Spending Time in the Forest , I consider different forms of engagement with forests, from independent experiences to guided activities and more structured nature-based interventions.
These do not need to be competing approaches. Different people may choose different forms of engagement at different moments in their lives.
1.4 · Professional Education and the Story of My Book
These questions have accompanied the development of my book, Your Guide to Becoming a Forest Therapy Guide.
The book did not begin as a commercial publication. From 2023, it developed as a practical manual provided to students during our immersive guide training programmes in Japan.
Over time, students' experiences, practical questions, scientific research and my own reflections contributed to its development.
The manual evolved through eight editions before becoming a book available to the wider public.
The first published edition is now out of stock, and I am preparing a revised second edition, planned for release toward the end of November 2026.
I mention this because I do not see professional education as simply teaching a sequence of invitations or giving someone a certificate.
It requires scientific inquiry, practical preparation, risk assessment, ethics, reflection and the recognition of professional limitations.
And perhaps most importantly, it begins with developing one's own relationship with nature before attempting to facilitate that relationship for others.
Read about the development of the book and the forthcoming edition →
1.5 · Ultimately, the Participant Decides
The longer I work in this field, the less interested I become in suggesting that everyone needs a guide.
I am more interested in understanding who may benefit from guidance, in which circumstances, and for what purpose.
Some people genuinely appreciate and benefit from professional guidance. That is perfectly fine.
Others may need a guide only at the beginning, until they become familiar with the environment and feel comfortable exploring independently.
Some people may prefer guided experiences because they enjoy group connection, structured reflection or the opportunity to encounter something unfamiliar.
Others may never feel the need for professional guidance at all.
I see no contradiction among these possibilities.