“Start with why: How Great Leaders Inspire Everyone to Take Action” by Simon Sinek is a highly regarded book that explores the qualities and traits of great leaders. The book argues that the most successful leaders are those who inspire others to take action, rather than simply giving them orders. Sinek’s central thesis is that these leaders start with why they do what they do, and this inspires people to follow them. Through a variety of case studies and real-world examples, Sinek provides a comprehensive examination of what makes leaders effective and how they can inspire others to achieve their goals.

In addition to exploring the characteristics of great leaders, the book also provides practical guidance for how individuals can develop their own leadership skills. Sinek emphasizes the importance of having a clear purpose, building strong relationships, and being able to communicate effectively with others. He also discusses the challenges that leaders face and provides strategies for overcoming them. Overall, the book is an engaging and insightful read that offers valuable insights into the art and science of leadership. 

What are these challenges?

1. Resistance to change: Leaders often encounter resistance when trying to implement change, and this can slow down progress or even derail their efforts. Sinek recommends that leaders address this challenge by building trust, communicating clearly and consistently, and involving others in the decision-making process.

2. Lack of direction: Leaders who lack a clear sense of direction can struggle to motivate others and achieve their goals. Sinek suggests that leaders should start with why they do what they do, and then communicate this vision to others. This helps create a shared sense of purpose and direction.

3. Inability to communicate effectively: Effective communication is a key aspect of leadership, and leaders who struggle with communication may find it difficult to inspire others and achieve their goals. Sinek advises leaders to simplify their message, use stories to illustrate their points, and be authentic and transparent in their communication.

4. Difficulty in building relationships: Leaders who struggle to build strong relationships with others may find it difficult to inspire and motivate their teams. Sinek suggests that leaders should focus on building trust, being empathetic, and being generous with their time and resources.

As Shinrin Yoku guides, we are leaders too. Which of the above challenges do you face? We encourage our guides in-training to create their Life Project, that combines all their passions, things they always wanted to do – their desires. The word “business” can be scary – Life Project sounds much better for some. The key is to make a mind-shift so it does not feel as scary as it seems. Many of our guides upon completion of Shinrin-Yoku Guide Training, had had creates their logo, name and slogan for their Life Project, and build website so that I embark on an exciting path of their dreams. But this does not mean, it will be easy. No, there will be times of no motivation, doubts and confusion; but there will times of small milestones and successes. Hopefully, all these encounters will be an opportunity to growth.